A plain-language guide Β· Number

The maths hiding on every price tag.

Sales, tips, and taxes all do the same tiny trick: they nudge a number up or down by a share of itself. Learn the one move and you can read any sticker.

Start here
The whole idea

A percentage change is just a multiplier.

To go up by a percentage, you add that share on top. To go down, you take it off. Either way, the shortcut is to multiply by one friendly number.

A percentage means "per hundred" β€” so 20% is 20 out of every 100, or the fraction 0.20. A multiplier is the single number you multiply by to make the change happen in one step. Add 20% and you multiply by 1.20; take off 20% and you multiply by 0.80. That's the entire secret, and the rest of this page is just you getting comfortable with it.

First, the word

"Per cent" literally means "per hundred."

Picture a chocolate bar snapped into exactly 100 tiny squares. When someone says 20%, they mean 20 of those 100 squares β€” no more, no less. That's why every percentage can be written as a decimal by sliding the point two places: 20% becomes 0.20, 5% becomes 0.05, and a whole 100% becomes 1.00 (the entire bar).

So when a price changes by a percentage, you first work out how big that share is, then decide whether to glue it on top or peel it off. A $50 jacket at 20% has a share of $50 Γ— 0.20 = $10. Add it: $60. Remove it: $40. Same $10, two directions.

Keep this picture

Percentage = per hundred. The bigger the starting price, the bigger the share β€” 20% of $50 is $10, but 20% of $500 is $100. The percentage stays the same; the actual money grows with the price.

The shortcut

Name the multiplier and skip the extra step.

You could always find the share and then add or subtract it. That's two steps. The faster way β€” the one shops, calculators, and mathematicians actually use β€” is to fold it into one multiplication.

Start from 1, which stands for the whole original price (100%). Then:

So a 20% rise on $50 is simply $50 Γ— 1.20 = $60, and a 20% cut is $50 Γ— 0.80 = $40. One tap, no leftover pieces. Notice the neat mirror: a decrease multiplier plus its matching increase multiplier always add up to 2 (0.80 + 1.20 = 2). If you can build the multiplier, you can do this in your head.

ChangeDo this to 1Multiplier
Up 5%1 + 0.05Γ—1.05
Up 15% (a tip)1 + 0.15Γ—1.15
Up 100% (doubled)1 + 1.00Γ—2.00
Down 10%1 βˆ’ 0.10Γ—0.90
Down 25% (quarter off)1 βˆ’ 0.25Γ—0.75
Down 50% (half price)1 βˆ’ 0.50Γ—0.50
Try it

Drag the slider, watch the price flip.

Type a starting price, then drag from a deep discount on the left to a markup on the right. The after tag and the working update the instant you move.

Before
$50.00
After Β· +20%
$60.00
Increase
$50.00 Γ— 1.20 = $60.00
That's $10.00 added on top.
+20%

Left of centre removes a share (a sale); right of centre glues one on top (a markup or tip). Dead centre is 0% β€” the price never moves.

Worked examples

Four everyday tags, fully solved.

1 Β· 20% off a $50 jacket

A sale takes a share away, so subtract from 1: 1 βˆ’ 0.20 = 0.80. Then $50 Γ— 0.80 = $40.00. You saved $10, and the "sale price" and the "amount saved" always add back up to the original ($40 + $10 = $50).

2 Β· A 15% tip on a $28 meal

A tip adds a share on top, so add to 1: 1 + 0.15 = 1.15. Then $28 Γ— 1.15 = $32.20. If you just want the tip by itself, that's $28 Γ— 0.15 = $4.20 β€” and $28 + $4.20 lands on the same $32.20.

3 Β· 7% tax added to a $40 gadget

Sales tax is an increase, so 1 + 0.07 = 1.07, giving $40 Γ— 1.07 = $42.80. The extra $2.80 is the tax. Prices on the shelf are often before tax, which is why the total at the till is a little higher than the sticker.

4 Β· A two-step tag: sale, then tax

Here's where the multiplier method really shines. A $120 pair of shoes is 25% off, and then 7% tax is added to the reduced price. Do it in two multiplies:

Or chain both multipliers at once: $120 Γ— 0.75 Γ— 1.07 = $96.30. Order doesn't change the answer here, because multiplying is multiplying β€” but always take the discount off the original price first unless a sign says otherwise, since that's how real shops ring it up.

Careful: percentages don't just cancel

Take 20% off and then add 20% back and you do not return to the start. $100 Γ— 0.80 = $80, then $80 Γ— 1.20 = $96 β€” you land $4 short. The second 20% is a share of the smaller $80, not the original $100. Percentages always measure against whatever number they sit next to.

Try it too

Stack two changes: sale, then tax.

Set a price, choose a discount, choose a tax, and watch the two multipliers work in a row β€” the exact move behind a real checkout total.

25%
7%
Start
$120.00
the sticker
After sale
$90.00
Γ— 0.75
After tax
$96.30
Γ— 1.07
$120.00 Γ— 0.75 Γ— 1.07 = $96.30
You pay $96.30 β€” that's $23.70 below the sticker.

The discount multiplier is under 1 (it shrinks), the tax multiplier is over 1 (it grows). Chained together they give the real total.

Read it backwards

Given the before and after, find the percentage.

Sometimes you see both prices and want to know the change. The recipe is: find the difference, then compare it to the starting price.

A backpack drops from $80 to $60. The difference is $20. Compare that to the original: 20 Γ· 80 = 0.25 = 25% off. Always divide by the number you started from β€” the "before" price β€” because the percentage is measured against where you began.

Going up works the same way. If a $40 game rises to $46, the difference is $6, and 6 Γ· 40 = 0.15 = 15% increase. Difference over original, times 100 for a percent. That's the whole reverse trick.

Mini challenge

Five quick tags. Can you price them?

Pick an answer for each β€” you'll get instant feedback and a running score. No calculator needed if you build the multiplier.

1. A $50 hoodie is 20% off. What's the sale price?
2. Which multiplier means "increase by 8%"?
3. A $20 lunch with a 15% tip comes to…
4. A price falls from $200 to $150. That's a…
5. Take 10% off $100, then add 10% back. You end at…
Score: 0 / 5
Carry this with you

The whole idea, in three moves.

1

Per hundred

A percentage is a share out of 100 β€” write it as a decimal (20% β†’ 0.20).

2

Build the multiplier

Up: 1 + the decimal (Γ—1.20). Down: 1 βˆ’ the decimal (Γ—0.80).

3

Multiply once

New price = old price Γ— multiplier. Chain them for sale-then-tax.